Steve Jobs: All Too Human…Again

January 18, 2011 at 10:27 am Leave a comment

Steve Jobs’ announced leave from Apple for health reasons harkens to his 2009 leave and the similar PR issues it created. Click here to read my post from that time, “Steve Jobs: All Too Human.” In the original post, I discuss an unclear line of succession at Apple. Since then, Timothy Cook as emerged forcefully as Jobs’ heir apparent, essential to Apple’s immediate stock price and long-term prospects.

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Entry filed under: Crisis Communications, Leadership, Marketing, Public Relations. Tags: , , .

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